Schneider Kreuznach: FF Prime Lens Series
In partnership with Patzak Design, we led the development of design principles for two revolutionary product lines for Schneider Kreuznach, a leading name in film lenses. These lenses mark Schneider Kreuznach's comeback in the DSLR market. Dubbed "Rocksolid," our cutting-edge design language reflects the company's dedication to precision, technical superiority, and the high standards of professional photography.
Recognition
Photokina Star Award 2012
Rocksolid
Video Prime
Design Language
DELIVERABLES
Design Language Development
Industrial Design
Design for Manufacturing
Visualization
DSLR Photo Lenses
The lens series were meticulously designed for a cohesive look, featuring distinctive elements such as focal length indicators, bold blue rings, and the Schneider logo. These Schneider Kreuznach DSLR lenses are meticulously crafted for seamless compatibility with common DSLR mounting systems.
FF Prime Lenses
The video lenses are designed for discerning professionals. Emulating conventional video optics, their aperture and focus rings offer seamless, stepless adjustment through precision geared mechanisms. Tailored explicitly for DSLR cameras, they elegantly bridge a notable void within the lens market.
WORK
